Brilliance vs Blue Nile: Which One Is Better in 2022?

Last Updated on December 30, 2023

When purchasing a diamond online, it’s important to do your homework. And I’m sure you understand how intimidating it is to sift through a bunch of internet reviews that are miles apart.

We spent a lot of time looking at the top online diamond stores, so we wanted to have an idea of what they had to offer.

What you’ll discover over here is a no-holds-barred Brilliance vs. Blue Nile contrast to see which one, out of the two diamond veterans, is truly worth your investment.

Contents vs Blue Nile

The main similarities and differences between Brilliance and Blue Nile are:

  • Both offer hassle-free online shopping calls for an easy-to-browse website. You can easily access it directly from the home page.  Engagement rings, wedding rings, diamonds, lab-grown diamonds, diamond jewelry are some of the categories that you can see right away.
  • You may look for loose diamonds based on your preference for cuts. You can also find ancient jewelry, including rings, earrings, pendants, and necklaces at Brilliance.
  • Blue Nile is based in the USA and has its showrooms across 10 different states of the US. Brilliance on the other hand, is also based in the USA. But it doesn’t have any showroom locations.
  • In my honest opinion, Blue Nile is more upfront about what they’re selling and they are the better option overall.

Are Blue Nile diamonds high quality?

Blue Nile’s diamonds are considered excellent cut terms of GIA or AGS grading. Blue Nile, as a major online diamond business, has had an excellent reputation throughout the years. They’ve built a strong client base across major nations of the globe, which is due to their high-quality diamonds.

Blue Nile sells only certified and tested diamonds. This means that all of Blue Nile’s diamonds are genuine, and you’ll be spending your money at the correct place.

Blue Nile, on the other hand, has a few flaws. For example, several clients expressing dissatisfaction with low-quality settings or materials in their jewelry.

Are Brilliance diamonds high quality?

Brilliance is a jewelry manufacturer. Their designs are distinctive and appealing. The GIA-graded diamonds, of course, are genuine and lovely.

When purchasing an EGL-certified diamond from Brilliance, you’ll only have to lower your expectations since a great cut would actually seem somewhat like a fair cut and the clarity and color grades would be far higher than they’d be on an authentic GIA report.

Overall, both Blue Nile and Brilliance are producing high-quality diamonds and jewelry. We will not choose one over the other because neither has a spotless reputation in our opinion.

Perks of Blue Nile and Brilliance compared

Blue Nile Perks

Blue Nile claims to offer free shipping on every order but there are certain conditions. For every purchase under $500, they provide free FedEx ground delivery.

If you want delivery in two days, your purchase must be between $500 and $1000 to qualify for free delivery. Similarly, a priority overnight service is complimentary only for purchases of more than $1000.

International shipping will include additional tax, custom, and duty charges.

Brilliance Jewelry Perks

You can get free delivery from Brilliance. If your purchase is less than $250, you will receive a UPS or FedEx Ground service. A free UPS or FedEx Overnight shipping is available for purchases of $2000 or more.

If you want your purchase to be delivered the next day, you must pay an additional $25 for shipping.

Overall, both Blue Nile and Brilliance shipping is not entirely free. There are certain criteria that must be met in order for your purchase to qualify for a free shipping delivery.

An Overview of Blue Nile and Brilliance

Blue Nile

The online jewelry store, Blue Nile was founded in Seattle, Washington in 1999 and is still operating. They pioneered the experience of purchasing a diamond online by directly dealing with wholesalers and manufacturers and listing that merchandise on their website.

Since then, several of the biggest jewelry businesses have caught up and provide their items online in order to eliminate brick-and-mortar storefronts.

Online competitors like James Allen and Clean Origin have also followed the same model. Other physical stores, such as Zappos, weren’t immune to it either.

Although the majority of their income comes from internet sales, Blue Nile has showrooms in Scottsdale, Arizona; San Jose, California; Garden City, New York; and Tysons, Virginia.

You may contact their diamond specialists at the showrooms or online, but their website also has a wealth of educational material on buying a diamond.


Brilliance, on the other hand, has been in the diamond business for over 25 years. They’ve earned a solid name as an online seller of diamonds and engagement rings.

Aside from that, we couldn’t discover much about Brilliance. They didn’t disclose a lot about the company itself. But, again, that isn’t something we need to worry about right now.

Jackie Palmer is a Houston-based coin journalist and fashion enthusiast. She joined Jewels Advisor’s content team after years of experience as a content strategist, managing blogs and social channels for local stores. Jackie mostly collects and studies US coins produced during the 20th century and over the years, published hundreds of articles for multiple coin publications.