Does Jared Sell Real Diamonds? Is It Worth It?

Last Updated on December 30, 2023

The Signet corporation owns Jared, The Galleria of Jewelry, a jewelry chain.

They are Signet’s attempt at providing a more personalized experience than their mall store brands such as Kay Jewelers and Zales.

Jared jewelry shops are most often found in shopping mall locations as individual boutiques. There are currently 250 Jared shops across the United States. For Signet, Jared stores bring in $1.2 billion in revenue, accounting for roughly 1/5th of total sales.


Does Jared Sell Real Diamonds?

The company is a registered member of the Responsible Jewelry Council, which is an international standard for business practices on gold and platinum metals, as well as diamonds. They also provide GIA-certified diamonds to customers, assuring them that they are receiving a high-quality product.

Jared offers lab-created and natural diamonds, as well as pre-set jewelry or customizable choices. Natural diamonds come with diamond certificates that provide information about the stone’s quality, from its cut to carat weight, color and clarity, as well as treatments, finish, and proportions.

The site also sells engagement rings, which are custom made to order and come with a one-of-a-kind certificate of authenticity. The diamonds have 360-degree video and even the option of having a free real-time diamond examination by a professional. If going in person isn’t an option, these choices make it easier to shop on Jared.

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Why Is Jared So Expensive?

On their website, Jared’s claims to be aiming for the upper mid-market jewelry customer. A simple translation is that Jared’s is more costly than other large chains like Zales and Kay Jewelers – but they are made of the same cloth.

In an attempt to compete with Blue Nile, James Allen, and Whiteflash, Jared has improved their website to include a high-resolution image of a loose diamond and the option to customize the ring. They do have diamond light performance imaging, however. When purchasing goods over the internet, this is critical!

Is Jared Jewelry Worth the Price?

In general, Jared provides reasonable prices for their diamond jewelry and other collections, depending on the item. The company formerly had a reputation for greater prices and lower grade diamonds, but they provide competitive pricing and a wide range of verified diamonds today. If you’re searching for a wider selection of high-end goods, Jared is an excellent location to go.

Just keep in mind that the greatest approach to ensure you’re obtaining a high-quality genuine jewelry item is to purchase it from an authorized Jared store. Keep in mind that Jared jewelry comes with a life guarantee and other personalized services, so buying things from authorized retailers is crucial.

Does Jared Jewelry Tarnish?

Jared Jewelry’s collections are of excellent quality and are built to last. However, what kind of metal your jewelry is composed of will determine whether it tarnishes.

All sterling silver jewelry will tarnish over time. By contrast, jewelry constructed from platinum, titanium, cobalt, and tungsten carbide rarely becomes oxidized.

Platinum rings develop a patina with time, but it may be polished to make it as good as new. While gold jewelry is resistant to tarnishing, it can scratch—and each polish reduces the amount of metal in your piece.

Jared has a lifetime cleaning and inspection service to keep your jewelry looking great and spotless. If a repair doesn’t live up to your standards, they’ll make it right for free.

Does Jared Offer Lifetime Warranty?

Jared is a sister store to Kay Jewelers, and it offers the same lifetime guarantees. Jared provides two kinds of warranties: a free one and one that may be purchased.

They do, in fact, have three warranties, but the Jewelry Replacement Plan is a 3-year warranty on alternative metal wedding bands or birthstone rings.

The Extended Service Plan is a warranty on most of Jared’s sterling silver or gold items of jewelry, as well as diamond or gemstone. The ESP is priced according to the value of your engagement ring or diamond jewelry.

The ESP covers all metal work, such as rhodium plating white gold, polishing, reshaping wedding bands, repairing the shank on engagement rings, and rebuilding bent or broken prongs. It also covers ring resizing for life.

The Diamond Bond Guarantee is another lifetime warranty, which employees refer to as the Diamond Bond. This is a free lifetime guarantee on any diamond, ruby, emerald, or sapphire jewelry. It is based on Kay or Jared inspecting the item every six months.

Remember, warranties are critical when purchasing from a jewelry shop. The need for a warranty isn’t due to the piece’s craftsmanship, but rather to safeguard it from looking old.

Jackie Palmer is a Houston-based coin journalist and fashion enthusiast. She joined Jewels Advisor’s content team after years of experience as a content strategist, managing blogs and social channels for local stores. Jackie mostly collects and studies US coins produced during the 20th century and over the years, published hundreds of articles for multiple coin publications.