James Allen Review For 2022 – How Good Are They?

Last Updated on December 29, 2023

With the recent explosion in e-commerce, companies across the globe have shifted their focus to helping consumers make the perfect purchase from the comfort of their home. 

James Allen, an online jewelry retailer specializing in engagement and wedding rings, has been in the e-commerce industry for over a decade and showcases how easy it can be for consumers to purchase a perfect piece of jewelry without leaving the comfort of their couch.

This James Allen review piece would cover everything you need to about it, so you’d understand whether or not it’s the right store for you and your needs.


Who is James Allen?

James Allen is no stranger to online jewelry sales.  In fact, James Allen has been around since its founding in 2006 and has worked tirelessly to create a simple-to-use platform that allows customers to save money and search for the perfect engagement or wedding ring right down to the smallest of detail.

Founded by Oded Edelman, James Schultz, Michele Sigler, and Deanlederman, James Allen aims to offer customers the highest quality and largest selection of engagement and wedding rings at the best price.  Their motto: “Love is in the details.”

With detailed search options, conflict-free diamonds, and a luxurious unboxing experience, James Allen has skillfully crafted the ultimate engagement experience while providing customers with cost-saving options made simple through excellent customer service and a lifetime warranty that’s tough to beat.

Our #1 pick: James Allen

Save on all diamonds and rings on our #1 jewelry store – James Allen

What makes James Allen Unique?

James Allen is a skilled e-commerce jewelry retailer that’s unique because of the company’s dedication to detail and satisfaction.  By changing the way jewelry retailers interact with customers through the elimination of brick-and-mortar storefronts, James Allen has developed the perfect engagement experience for any budget and made shopping for an engagement or wedding ring easier than ever. 

Some of the unique features offered by James Allen include:

24/7 Customer Support

With customer service listed as a top priority, James Allen has invested time and energy into their fleet of talented customer support staff to ensure that all Customer Service team members provide a top-notch experience both over the phone and through their live 24/7 chat option.

Training at James Allen is a unique experience in and of itself. A James Allen Customer Service team member receives a robust 6-week intensive training program designed to educate new Customer Service Specialists on all that James Allen has to offer, including their extensive product line of conflict-free and loose diamonds.  The comprehensive training includes in-depth education on diamonds and helps representatives address even the most complicated questions while providing the ultimate customer service experience.

James Allen takes pride in their talented Customer Service representatives being available 24/7 to answer any questions and help customers find the perfect piece of jewelry.

Lifetime Warranty / Returns

Few jewelry retailers can compete with the lifetime warranty offered by James Allen.  Each purchase comes with one year of free resizing included in the price, plus cleaning, polishing, and prong tightening. 

Repairs are also included in the lifetime warranty from James Allen and includes repairs on broken jewelry, replating with rhodium, and replacement of loose side stones.  And because James Allen strives for 100% customer satisfaction, the company will resize any ring that doesn’t fit (with the exception of tension set and eternity rings).

Most services and returns include a pre-paid postage label if in the United States from James Allen, although some services may have a small shipping and service fee depending upon the service or location of the customer.

Additionally, James Allen offers a 30-day money back guarantee, reinforcing their commitment to providing the perfect engagement experience.

HD 360 Diamond Display Technology

Using HD quality images and videography, James Allen showcases their diamonds and gemstones using the James Allen Diamond Display Technology that allows customers a truly up close and personal view of their favorite stones. 

Aside from viewing HD images, customers can spin each gemstone or diamond a full 360 degrees and view HD videos of diamonds magnified up to 40 times to see even the tiniest of details without sophisticated eyewear or the need for professional help.

Conflict-Free Diamonds

James Allen prides itself on selling only conflict-free diamonds. All diamonds sold by James Allen are ethically obtained and do not violate human rights, exploit child labor, or endanger the environment.  Additionally, James Allen adheres to all government requirements and works with exclusive vendors who uphold the same values and obtain diamonds from reputable sources.

With their conflict-free diamonds, James Allen makes purchasing a diamond a real feel-good experience.

Our #1 pick: James Allen

Save on all diamonds and rings on our #1 jewelry store – James Allen

James Allen Product Lines

Because James Allen focuses on creating a unique and customizable engagement experience for its customers, the company offers a plethora of product lines sure to satisfy even the choosiest of any customer. Options include:

Ring Style Options

James Allen offers a variety of ring styles, including:

  • Classic
  • Carved
  • Diamond
  • Stackable wedding rings (men / women)
  • Engagement rings in round, cushion, and princess cuts

Diamond Style Options

James Allen offers an assortment of diamond cut options, including popular cuts such as:

  • Solitaire: classic and elegant single-centered mounted diamond
  • Pave: tiny diamonds strewn throughout the band
  • Channel: sophisticated band of diamonds
  • Sidestone: centered diamond with smaller stones on either side
  • Tension: center-mounted diamond that appears suspended in air
  • Halo: center diamond surrounded by smaller stones

Band Options

James Allen offers six varieties of metal bands to choose from, including:

  • 14k yellow gold
  • 18k yellow gold
  • 14k white gold
  • 18k white gold
  • Rose gold
  • Platinum

How does buying with James Allen work?

Purchasing an engagement or wedding ring through James Allen is a simple and streamlined process that can be done 100% online from the comfort of the home. With over 200,000+ hand-selected and conflict-free diamonds available exclusively through James Allen, there’s guaranteed to be something for everyone to fall in love with. 

To begin the search for the perfect gemstone or ring, start by exploring James Allen’s robust website and follow the simple three-step process for finding the perfect ring.

The process begins by selecting a setting.  After browsing through the options, confirm the setting selection and move onto the diamond or gemstone category. Choose an earth or lab grown diamond, along with the shape, cut, color, clarity, carat, and of course, price of the diamond or gemstone that completes the perfect ring. 

Finally, add the completed ring to the cart and proceed to the easy-to-use checkout where shipping and payment information will be collected. After the payment has been processed, the ring will be shipped either overnight or within 14-days depending on the shipping selection.

Who works with James Allen?

James Allen has exclusive relationships with gemstone and diamond vendors that adhere to strict guidelines set forth by the Patriot Act, Kimberley Process, and United Nations resolutions. Each diamond or gemstone sold at James Allen is unique and cannot be found through other vendors.

Because James Allen’s focus is bringing conflict-free and affordable gemstones to consumers, the company has spent a great deal of time ensuring that all vendors who work with James Allen exceed all government requirements.  All suppliers are members of the professional diamond trade and guarantee that every diamond or gemstone offered through James Allen is conflict-free.

Each gemstone or diamond is drop-shipped from the vendor and sent directly to the customer, reducing Jame Allen’s overhead cost while passing the savings onto the customer.

Our #1 pick: James Allen

Save on all diamonds and rings on our #1 jewelry store – James Allen

Why purchase from James Allen?

James Allen is a great option for anyone looking for a customizable and affordable option for buying an engagement or wedding ring.  With its astounding number of gemstones, diamonds and precious metal options, James Allen stands out amongst the competition. 

With amazing customer service, conflict-free diamonds, and an HD 360 degree view of all of their products, James Allen is a truly unique engagement retailer creating amazing engagement experiences one detail at a time.

Eran Hayo is the Chief Editor of Jewels Advisor, with over 5 years of experience in the fields of jewelry and memorabilia. He built Jewels Advisor to serve one main purpose – to teach you everything he knows about jewelry, and help you make better-informed decisions when buying diamonds and engagement rings online. His work has been cited on famous publications such as The Sun, MSN and WikiHow.