Who Owns Pandora Jewelry? (Cracking The Secret)

Last Updated on August 10, 2022

Pandora is a Danish jewelry firm founded in 1982 and based in Copenhagen that has more than 27,300 employees worldwide, including around 13,200 people in Thailand where the company produces its jewelry. Pandora is publicly traded on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, Pandora generated total revenue of DKK 22.8 billion (approximately EUR 3.1 billion).

Pandora creates, produces, and sells handcrafted and modern jewelry crafted of high-quality metals at reasonable rates. Pandora jewelry is sold in over 100 countries on six continents through approximately 7,800 retail locations, including more than 2,400 concept shops.

Pandora Jewelry Moments Heart Clasp Snake Chain Charm Sterling Silver Bracelet, 7.5"


Who Owns Pandora Jewelry?

Danish goldsmith Per Enevoldsen and his wife Winnie started Pandora in small quarters in Copenhagen, Denmark, back in 1982. They frequently traveled to Thailand in search of trinkets for sale as the demand for their merchandise rose.

In 1987, the company moved to larger facilities after several years as wholesalers. Meanwhile, Pandora began focusing on creating its own unique jewelry, and the firm decided to start manufacturing its jewelry in Thailand in 1989.

When Did Pandora Jewelry Originally Launch?

Pandora Jewelry Birthday Card Dangle Charm | Cubic Zirconia | Sterling Silver

Pandora’s history began in Copenhagen, Denmark, in 1982 as a small family-owned jewelry store. Its primary objective at the time had been to import and sell Thai jewelry both wholesale and retail. However, as demand grew, its attention turned to wholesale sales in Denmark.

In 2000, the firm began selling its Charms concept in Denmark and it was enthusiastically embraced and led to greater demand. As a consequence, the business expanded internationally starting with third-party distributors.

In 2005, Pandora built a crafting facility in Gemopolis outside of Bangkok. In 2017, they opened another in Lamphun, near Chiang Mai, Northern Thailand. In 2018, Pandora launched another Triple-A store in Gemopolis. The company’s first concept shop was established in Hamburg, Germany, in 2006 and now has approximately 2,700 locations worldwide.

Where Are Pandora Jewelry Made?

The firm manufactures its jewelry from Thailand. Thailand is a major jewelry exporter, with a long history of excellent jewelry production. Pandora benefits from a solid foundation, easy access to raw material suppliers, and, most importantly, high-quality craftsmanship from a committed workforce.

The Pandora name and logo are instantly recognized. The most distinctive feature of the logo is a beautiful crown that sits above the “O” character. The crown reminds us of Pandora’s mission to provide a wide range of high-quality, genuine jewelry to help its customers stand out in a crowd.

According to Greek mythology, Pandora was named after the first woman. Prometheus was punished by being made into a man and given human form, but he stole the gods’ fire and gave it to humans.

Pandora is the name of a beautiful woman who was given the duty of opening Pandora’s box. She was endowed with all Olympian gods so that she might complete her mission.

She was destined to marry Prometheus’ brother as dowry. The gods presented her with a jar filled with all of humanity’s evil and sickness, which we see today in the world. This vessel has been dubbed Pandora’s box.

Why Pandora Jewelry Is Expensive?

Pandora Jewelry Devoted Dog Sterling Silver Charm

Pandora is costly due to the usage of diamonds in some of its jewelry items. A rare diamond, especially, can give a lot of value to a piece of jewelry. If Pandora has a small number of charms with high-value diamonds on them, expect the price to be prohibitively expensive.

Is Pandora Considered Luxury?

Pandora is now the second most popular brand among high-end jewelry purchasers. Tiffany & Co. was ranked second.

Is Pandora Worth the Money?

Pandora jewelry is worth the money if you’re searching for long-lasting, stylish accessories for everyday or formal occasions. However, you won’t receive diamonds or valuable gemstones for the price, as most of their jewelry is composed of cubic zirconia, enameled metals, and gold plating.

Is Pandora Real Jewelry?

Yes, Pandora jewelry is made with genuine and actual components. It may utilize fakes or man-made materials to make the pieces stronger or more attractive in some situations, but the majority of its items are created from real components.

What’s Special About Pandora?

Pandora bracelets have a feature that keeps the beads grouped into three sections. There are two beads that do not move; they clamp on and remain fixed, keeping the beads on either side in place. Clips are a form of special beads. There are several options to select from!

Jackie Palmer is a Houston-based coin journalist and fashion enthusiast. She joined Jewels Advisor’s content team after years of experience as a content strategist, managing blogs and social channels for local stores. Jackie mostly collects and studies US coins produced during the 20th century and over the years, published hundreds of articles for multiple coin publications.