Is James Allen Reputable?

Last Updated on January 4, 2022

James Allen is a diamond retailer that offers customers the chance to buy real diamonds online for lower prices. However, this leads a lot of people to wonder if they are legitimate or just another scam.

Is James Allen reputable? Although the prices may seem too good to be true, James Allen is a real and reputable diamond retailer. This is one brand people can trust when it comes to buying diamonds online.

It’s completely normal to question a company’s reputation before making a purchase online. This is especially true if you are planning on making a big purchase, such as a diamond. If you find yourself wondering “is James Allen legit?”, you’ve come to the right page. On this page, we’re going to discuss what you should know about this company’s reputation.

Is James Allen a reputable company? 

When people first see the price of a James Allen diamond, they automatically think no way is James Allen legit. However, James Allen has the perfect strategy to be able to sell customers real diamonds at lower prices and still make a profit. That’s by simply cutting out the middle man.

Selling diamonds in a physical retail store costs a lot of money, which increases the retail price of the stone. With James Allen, the diamond goes straight from the distributor to the customer. There is no third-party service to pay along the way, which helps the company and the customer save money. 

This means that they can sell you the same high-quality diamond you would find at places like People’s Jewelers and Tiffany’s. There is no cut on quality with these price cuts. 

Are there problems when shopping at James Allen?

If you were to take a look at the reviews for James Allen, you would notice that there is a mix of both positive and negative reviews. Diamonds are a big investment, so customers are more precise about how the transaction goes. While James Allen is a reputable company, there are a few things the company could work on to keep customers happy.

When complaint many customers have mentioned is that James Allen doesn’t take their budget seriously. If a customer agrees to a diamond of a certain price range, it’s not uncommon in the jewelry industry for that diamond to no longer be available by the time they are ready to pay. 

While most customers are aware this can happen when buying jewelry, what they expect is to be offered a different diamond in a similar price range. Instead, James Allen will use this opportunity to try and persuade the customer to buy a more expensive diamond that isn’t in their price range. A lot of people feel like this is a bait and switch situation and they are not impressed.

Another issue that people have come across is that James Allen offers upgrades, but when they want to have their diamond upgraded, they are informed they need to buy a new ring. If James Allen was to be more clear with people on what the upgrade involves, this might not be an issue in the future.

Does James Allen scam people?  

Even though James Allen is able to sell diamonds at a lower price, they are still a big investment for most people’s budgets. When a person spends money on a diamond, they have certain standards in mind. James Allen doesn’t scam people, but there have been some complaints about people receiving a different diamond than what they ordered.

Why is this? It is still the same diamond that they ordered. However, every diamond is unique in its own way. So a person could be expecting a diamond with a particular cut, but when it arrives it appears slightly different. While this has caused some disappointment with buyers, it’s important to remember they are still getting the same quality diamond. 

However, this situation is very rare. In most cases, the customer will receive a diamond that matches the description exactly. Even in the rare cases where the cut or style was slightly different, the customers did mention that the quality matched exactly what they has ordered. 

If you do make a purchase with James Allen, it’s important to fully review your order and any specifications you make. While this company does have a great reputation for giving customers what they ordered, a mistake could be made on special orders. This also involves people receiving someone else’s order. Even though the company is legit, they are known for the odd mistake.