Brilliant Earth Review – Best Sustainably-Sourced Fine Jewelry

Last Updated on July 15, 2023

When it comes to sustainability, few fine jewelry retailers can compete with Brilliant Earth.

With its impressive collection of sustainably-sourced diamonds and gemstones, Brilliant Earth is truly committed to changing the fine jewelry industry.


About Brilliant Earth

Brilliant Earth is a popular online and in-store jewelry retailer that specializes in high-quality fine jewelry featuring ethically sourced diamonds and gemstones.

Founded in 2005, Brilliant Earth passionately believes in elevating the ethical standards of the jewelry industry.

Since its founding, Brilliant Earth has become a leader in ethically sourced fine jewelry and stocks an impressive inventory of brilliant pieces sourced with the utmost care and ethical responsibility.

With 15 showrooms across the USA and a robust online retail space, Brilliant Earth puts ethically sourced jewelry within the grasp of anyone shopping for high-quality fine jewelry with an ethical footprint.

What Makes Brilliant Earth Unique?

Brilliant Earth is considered one of the most ethical fine jewelry retailers in the industry. But, Brilliant Earth goes far beyond being sustainable.

In fact, Brilliant Earth’s commitment to providing ethically sourced diamonds and gemstones is one of the most robust across the jewelry industry.

So what makes Brilliant Earth different from its competitors?

Beyond Conflict Free Diamonds

What sets Brilliant Earth apart from its competitors is its commitment to sourcing diamonds and gemstones using ethical and environmentally-friendly practices.

Brilliant Earth diamonds are Beyond Conflict Free and sourced from responsible origins that continually uphold the highest labor, trade, and environmental standards.

Diamond Tracing

Transparency is one of the primary pillars of the Brilliant Earth sourcing philosophy and practice.

Brilliant Earth works exclusively with suppliers who follow strict diamond origin and sourcing protocols and mine within areas that uphold high labor, trade, and environmental standards.

Customizable Engagement Rings

Brilliant Earth customers can design their perfect engagement ring from start to finish.

Customers can build their perfect ring by selecting a setting, diamond, or gemstone and may choose to add custom engraving.

Brilliant Earth Overview

FSC Certified Packaging

Brilliant Earth utilizes responsibly sourced wood from Forest Stewardship Council (FSC) certified forests to ship its rings.

Additionally, some Brilliant Earth items qualify to receive complementary non-toxic biodegradable jewelry cleaner.

Carbon-free Commitment

Brilliant Earth is committed to reducing its carbon footprint and is a proud member of the Tropical Rainforest Conservation in Brazil, which protects 750,000 acres of tropical rainforest throughout Brazil.

Recycled Precious Metals

In addition to ethically sourcing diamonds and gemstones using environmentally-friendly practices, Brilliant Earth provides recycling services for unwanted gold, silver, and platinum jewelry.

Brilliant Earth Review

The Brilliant Earth recycled jewelry program allows customers to recycle their unwanted gold, silver, or platinum jewelry in exchange for credit that can be applied toward the purchase of a new Brilliant Earth item.

Commitment To Giving Back

Brilliant Earth is committed to helping reduce the global footprint left behind by traditional methods of gemstone mining and has established the Brilliant Earth Foundation to help combat food insecurity and deforestation across the world.

Additionally, Brilliant Earth continues to support and participate in mercury-free mining practices.

Brilliant Earth Diamonds

The impressive inventory of Brilliant Earth gemstones includes over 150,000 natural and lab grown diamonds. But what makes a Brilliant Earth diamond special?

Lab Grown Diamonds

Brilliant Earth stocks a large collection of beautifully crafted lab grown diamonds that rival the beauty of its natural counterparts.

In addition to its collection of traditional lab grown diamonds, Brilliant Earth offers lab created colored diamonds in gorgeous colors including pink, blue, yellow, orange, red, and green.

Natural Diamonds

Brilliant Earth stocks an impressive collection of beautiful Beyond Conflict Free diamonds sourced using the most ethical mining practices.

Brilliant Earth natural diamonds are certified by GIA, HRD, IGI, and GCAL and possess an exceptionally beautiful and dynamic appearance.

Additionally, Brilliant Earth offers natural diamonds in a variety of vibrant color options.

Brilliant Earth Gemstones

Aside from its impressive collection of diamonds, Brilliant Earth offers a stunning array of ethically-sourced gemstones.

Brilliant Earth gemstones include:

  • Sapphire
  • Emerald
  • Moissanite
  • Aquamarine
  • Morganite

Brilliant Earth Fine Jewelry

Brilliant Earth offers a variety of fine jewelry options for customers interested in purchasing ethically sourced earrings, bracelets, necklaces, and engravable pendants.


The impressive Brilliant Earth necklace collection has a variety of options across all price points. Necklace options include diamond and gemstone pendants, as well as medallions, birthstones, and chains.


Elegant and timeless, the collection of Brilliant Earth bracelets features a variety of popular styles, including:

  • Cuff
  • Bangle
  • Tennis
  • Yellow Gold
  • White Gold
  • Gemstone
  • Birthstone


Earring styles available at Brilliant Earth include diamond and gemstone studs, as well as solid and diamond hoops available in platinum, white, yellow, and rose gold.

Diamond and Gemstone Cuts

Diamond and gemstone cuts are plentiful at Brilliant Earth and include popular cuts such as:

  • Oval
  • Pear
  • Round
  • Emerald
  • Cushion
  • Marquise

Ring Settings and Metal Options

Brilliant Earth offers eight ring setting options for gemstone and diamond rings with metal choices including platinum, white, yellow, and rose gold.

Brilliant Earth Buying Experience

Brilliant Earth is committed to providing customers with accessible and ethically sourced fine jewelry options. Customers can shop Brilliant Earth in two ways:

Shop Brilliant Earth In-Store

Brilliant Earth has 15 showrooms across the USA with skilled diamond experts available to help customers discover their perfect piece of fine jewelry. Additionally, customers can opt for a virtual appointment.

Shop Brilliant Earth Online

Customers can shop the Brilliant Earth collection online and browse the impressive selection of diamonds, gemstones, and fine jewelry.

Additionally, customers can view 360-degree HD videos of most diamonds online and utilize the interactive imaging tool to view diamond cuts and carat sizes.

Benefits of Buying From Brilliant Earth

Brilliant Earth strives to provide customers with a memorable buying experience. All Brilliant Earth orders include:

Free Shipping and Returns

Brilliant Earth is committed to providing customers with the best possible buying experience and offers free shipping and returns on orders placed within the USA, UK, Canada, and Australia.

Free 30-Day Money-Back Guarantee

Another amazing aspect of the Brilliant Earth buying experience is its commitment to customer satisfaction.

If a customer is unhappy with an item for any reason, Brilliant Earth will gladly accept the return and issue a full refund within 30 days of purchase.

Brilliant Earth Warranty

The Brilliant Earth warranty includes a lifetime warranty against manufacturing defects. Customers can choose to upgrade warranty plans and may select from the following options:

Extended Service Plan

The Brilliant Earth Extended Service Plan includes a three-year extended service warranty that includes a full inspection and cleaning. Additionally, the Extended Service Plan covers necessary repairs.

Free Lifetime Diamond Upgrade

Customers can trade in a Brilliant Earth loose natural diamond for credit or exchange toward a new purchase at Brilliant Earth.

Brilliant Earth Pricing

Brilliant Earth offers a large inventory of fine jewelry items for budgets big and small.

Customers can expect to pay anywhere from $95 for a necklace to upwards of $100,000 for a brilliant diamond or gemstone.

No matter the budget, Brilliant Earth has something for everyone.

Brilliant Earth Payment Options

Brilliant Earth offers a variety of flexible buying options available to customers in the USA, Canada, UK, and Australia, including a 1.5% discount on wire transfers. Customers can also utilize Brilliant Earth layaway plans and Affirm Financing.

Brilliant Earth Reviews and Customer Service

Brilliant Earth has a positive review rating of 65% with customers generally expressing positive feedback toward the retailer.

Most reviews note that Brilliant Earth provides outstanding customer service and provides thorough guidance and support to customers.

How To Contact Brilliant Earth

Shoppers who require assistance or have questions can contact a Brilliant Earth jewelry specialist 24/7 via telephone, live chat, or email.

Brilliant Earth Gemstone Education

Individuals interested in learning more about gemstones can access free gemstone education on the Brilliant Earth website. Topics include learning about natural and lab grown diamonds, as well as sapphire and moissanite gemstones.

Brilliant Earth Sales and Discounts

Brilliant Earth offers a variety of sales and promotional discounts throughout the year. Customers can receive additional discounts during the holiday season, including Cyber Monday and Black Friday.

Customers who refer a friend can receive $100 off their next purchase with Brilliant Earth.

Additionally, customers in the military are eligible to receive up to $150 off a purchase with Brilliant Earth.

Eran Hayo is the Chief Editor of Jewels Advisor, with over 5 years of experience in the fields of jewelry and memorabilia. He built Jewels Advisor to serve one main purpose – to teach you everything he knows about jewelry, and help you make better-informed decisions when buying diamonds and engagement rings online. His work has been cited on famous publications such as The Sun, MSN and WikiHow.