Last Updated on August 10, 2022
Brilliant Earth’s key differentiator is their “Beyond Conflict Free” assurance. They claim that their diamonds meet five important criteria: they don’t finance civil wars, they are free of human rights abuses, they are environmentally beneficial, they are mined in a responsible manner, and the mining processes that generate them are beneficial to society.
But who is really Brilliant Earth? How can consumers be sure that the company is living up to its promises?
Who Owns Brilliant Earth?
The company was founded in 2005 by Eric Eric Grossberg and Beth Gerstein. Both had worked in the diamond industry and were troubled by the unethical practices they witnessed firsthand. They decided to start a company that would offer an alternative to conflict diamonds.
Brilliant Earth is a privately held company, so it is not required to disclose its ownership. However, the company has stated that it is majority owned by private investors with a passion for diamonds and a commitment to their mission.
What Is Actually Brilliant Earth?
Brilliant Earth Group Inc. is an online jeweler specializing in Ethically Sourced diamonds and eco-friendly fine jewelry. The company is headquartered in San Francisco, California and has offices in New York City, Toronto, London, and Hong Kong.
The company offers a wide range of jewelry products, including engagement rings, wedding bands, earrings, necklaces, bracelets, and rings. All of their diamonds are certified by the Kimberley Process and are conflict-free. In addition, they offer a wide range of eco-friendly and recycled metals, including recycled gold, platinum, and palladium.
The company has a strong commitment to social and environmental responsibility. They are members of the Council for Responsible Jewellery Practices (CRJP) and the Responsible Jewellery Council (RJC). They are also partners with diamond mines that are committed to sustainable development.
Where Is Brilliant Earth Headquartered?
Brilliant Earth is a firm that sells environmentally friendly cleaning supplies. It was founded in San Francisco, California, and Denver, Colorado. Over 370,000 customers in all 50 U.S. states and over 50 nations worldwide have used Brilliant Earth’s services.
Who is the CEO of Brilliant Earth?
Mr. Gerstein has been the CEO of Brilliant Earth Group, Inc. since its inception, as well as a member of the board of directors.
Is Brilliant Earth Really Ethical?
Aside from not financing civil conflicts, Brilliant Earth diamonds are supposed to come from known sources with verifiable origins. These stones are also obtained through a more ethical method of mining in regions without poor labor practices, human rights abuses, violence, or environmental damage.
Is Brilliant Earth Truly Trustworthy?
Brilliant Earth has been the clear winner in the ethical diamond and jewelry market since 2005. Everything from Brilliant Earth’s packaging to its international offices is responsibly sourced. However, because of their stated commitment to high ethical standards, a significant number of diamonds are sold at a premium.
Is Brilliant Earth Worth The Money?
The cost of Brilliant Earth’s engagement rings is about 30% more expensive when compared to other online jewelers. However, the quality of their diamonds and customer service is impeccable.
If you’re looking for an eco-friendly and conflict-free diamond ring, then Brilliant Earth is definitely worth the investment. They, however, have scheduled sales, perfect for people who are on a budget.
Does Brilliant Earth Offer Lifetime Warranty?
The company stands behind the quality and workmanship of their jewelry. All Brilliant Earth fine jewelry comes with a free lifetime guarantee of manufacturing flawlessness.
Is Brilliant Earth A Really Good Stock To Purchase?
According to Yahoo Finance, six of the eight analysts who follow BRLT gave it a buy rating in both January and February, with two of them classifying it as a strong buy on both ends. As a result, the stock received a recommendation grade of 1.7 out of 5, with 1 representing a strong buy, 2 represents a buy, and 5 represents a sell.
The average price target from these eight experts is $22.17 per share, and shares were valued at $9.72 each on March 28 at the close. We’ve seen several cases in the past where false claims and exaggerated product sales have wreaked havoc on a company’s stock.
There isn’t a crystal ball, of course, but savvy investors frequently check out where the firm projects it will be in the near future. According to Brilliant Earth, net sales are expected to be $485 million to $500 million in 2022, up by 27.6 percent to 31.5 percent from $380.2 million in 2021. While this is a smaller rise than the 51% spike witnessed in 2021, it still represents significant progress.
Many investors search for firms that reflect their beliefs, such as environmental and social concerns. But we all invest with the goal of generating profit in mind. Brilliant Earth may be an unusual investment that delivers a good return while also supporting worthwhile causes.