Brilliant Earth Vs. VRAI: What Is The Main Difference?

Last Updated on June 24, 2022

The main difference between Brilliant Earth and VRAI is that VRAI claims to be the world’s only diamonds that are produced with a zero carbon footprint. Besides that, VRAI also focuses on selling lab-created diamonds, while Brilliant Earth sells natural and lab diamonds. Of course, the one you choose for jewelry depends on what you want.

If you are confused between the jewelry companies, you have come to the right place. Here is everything you must know about Brilliant Earth vs. VRAI.


What Is Brilliant Earth?

Brilliant Earth was the pioneer of ethical diamonds more than a decade ago. They have been offering a wide collection of the lab and natural diamonds that you can choose from. Remember that it does not produce the diamonds, nor does it have any inventory, as it lists diamonds of other companies.

However, it does source its diamonds from responsible sources, be it natural diamonds or lab ones. That is why if you are looking for sustainable jewelry that makes an impact, you can always opt for Brilliant Earth. You will get some great diamonds in no time.

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What Is VRAI?

The focus of VRAI is on true and lasting sustainably. They have their own foundry and have an impeccable knowledge of the diamonds. All their diamonds are created in the United States, and they claim to have zero carbon emissions.

Remember that VRAI only sells lab-created diamonds, which is why you will not find natural diamonds in their store. Because of this, you will find that their prices are lower than in other places. If you want more affordable lab diamonds, you can always opt for VRAI.

Brilliant Earth Vs. VRAI: What Is The Main Difference?

The main difference between VRAI and Brilliant Earth is that VRAI claims to have zero emissions while Brilliant Earth does leave some carbon footprint, but it is minimal. On the other hand, Brilliant Earth sells lab-created and natural diamonds, while VRAI’s specialty is to sell lab-created diamonds only.

Because of this, you will also notice a difference in price as VRAI has more affordable diamonds. While both the brands are great, your decision to select one depends on your preferences, budget, and other factors. So, you can compare both to see which one you like the best and the diamonds you want.

Are Lab-Created Diamonds Real?

By now, you might be wondering if lab-created diamonds are real and worth it. Simply put, lab diamonds are also real diamonds. Through your naked eye, you will not be able to differentiate between the lab-created and natural diamonds.

They even have the same sparkle as you find in natural diamonds. So, you don’t need to worry about lab-created diamonds not being real. They are as real as mined diamonds, but they are grown in labs and not in natural conditions.

Is Brilliant Earth A Trusted Website?

Yes, Brilliant Earth has been in business since 2005, and it is one of the leading ethical jewelry brands you will find. Everything from the diamond to the packaging comes from responsible resources. Of course, they also claim to have the highest ethical standards.

Because of this, you will find that they sell their diamonds at a premium. Of course, the premium represents the quality and the ethical standards the company has. Brilliant Earth does offer some annual sales if you are on budget.

Are Diamonds From VRAI Real?

The diamonds you get from VRAI are real. That is because lab-grown diamonds are sustainable, as they don’t cause damage to the environment. They are a more environmentally-friendly alternative compared to diamonds grown naturally in mines.

Besides that, lab-grown diamonds have the same chemical, atomical, and physical properties as naturally created diamonds. That is why you will not be able to tell the difference between the two unless you take the diamond to a professional to get it checked. Only they can tell the difference between a natural and lab-grown diamond.

Do Lab-Created Diamonds Get Cloudy?

Lab-created diamonds have excellent quality, just like their natural counterparts. Because of this, the clarity is also impeccable, and the diamonds will last forever. That is why you will find that the lab-created diamonds will not get cloudy in any way.

No matter how long you own the diamond, it will retain its clarity. So, you can opt for Brilliant Earth or VRAI, depending on what you are looking for. Be sure to consider various other factors, such as cost, jewelry styles, and much more, to make the right decision in no time.

Jackie Palmer is a Houston-based coin journalist and fashion enthusiast. She joined Jewels Advisor’s content team after years of experience as a content strategist, managing blogs and social channels for local stores. Jackie mostly collects and studies US coins produced during the 20th century and over the years, published hundreds of articles for multiple coin publications.