Rare Carat Review: A Great Place to Find the Perfect Diamond

Last Updated on December 29, 2023

Finding the perfect diamond can be stressful. There are so many factors to consider: cut, size, brilliance, carat, price, and much, much more. No matter who you are, the process of locating (and affording) the right diamond can be a daunting task. Luckily, there are resources out there to help.


What is Rare Carat?

Rare Carat is a web-based platform that allows people to search an online database of thousands of diamonds, most of which are from independent sellers. Bu serving as a middleman between you and independent diamond retailers, Rare Carat bypasses all of the strings attached to diamond shopping in person and lets you search for what they need directly.

Does Rare Carat sell diamonds?

No, Rare Carat does not sell diamonds. Instead, Rare Carat is an online database of thousands of diamonds that sellers have listed. Rare Carat connects you to the sellers directly, helping you find your perfect diamond.

Rare Carat is incredibly flexible. Once you’ve found the retailer with your dream diamond, you can bypass Rare Carat and connect directly with the seller. Rare Carat is not a diamond retailer: will never try to push certain diamonds, cuts, or shapes to you.

Why should I use Rare Carat?

You should use Rare Carat because it’s easy, accessible, and your money is completely protected. With Rare Carat, you don’t have to stress about going from jewelry store to jewelry store to find the right diamond. You won’t have to haggle prices or feel pressure from salespeople. Rare Carat is completely online, so you can do your diamond shopping from the comfort of your own home.

Rare Carat gives you access to thousands of diamonds. Unlike the traditional diamond search, using Rare Carat gives you access to diamonds from independent sellers all over the world, some of which have been operating since the 1800s.

As we know, diamonds are expensive, so Rare Carat offers what’s called the Rare Carat + PayPal Guarantee, which protects your money in transactions done over the site. As long as the retailer is a part of the Guarantee program, you will receive a 100% refund in the rare case that the item is undelivered, not as described, or unauthentic.

Is Rare Carat legit?

Rare Carat is completely legit. It’s been featured in both BBC and Forbes and has nearly 1,000 customer reviews on Trustpilot and Google, indicating overall satisfaction. The New York Times profiled Rare Carat in their article, “The Secret to Buying the Perfect Diamond.” Over 38 million diamond searches have been generated on Rare Carat by over 14 million individual people. Rare Carat is a trustworthy site and a completely legitimate place to find your perfect diamond.

What are the best Rare Carat alternatives?

The best Rare Carat alternative is James Allen. They have a huge variety; you can buy diamond studs, tennis bracelets, pendants, anniversary rings, eternity rings, and more. Plus, they sell more than just diamonds. While Rare Carat serves as a conduit between you and a diamond retailer, James Allen has everything you need right on the site.

Trying to select a diamond online can feel risky and daunting, but shopping at James Allen is a breeze. Every diamond is represented with 360-degree HD images so you can see the diamond at its absolute best. In the online diamond shopping world, James Allen is about as close as it gets to shopping in person.

James Allen has remarkable customer reviews and testimonials. They offer 24/7 phone, email, and online chat support so your questions will always be answered quickly and efficiently. When you ask, they answer. James Allen also offers a lifetime warranty on all diamonds purchased on their site, providing free routine maintenance so that your diamond can stay beautiful for longer.

James Allen provides fast, efficient service to those who need it most. With an unparalleled variety and a fantastic online reputation, James Allen is a great alternative to Rare Carat.

Frequently asked questions about Rare Carat

Below you’d find our answers to a few common questions potential customers usually have in regards to Rare Carat and their products:

Who owns Rare Carat?

Rare Carat was created and founded by Ajay Anand, who has described the site as the “Kayak for diamonds.” After having difficulty finding a ring for his girlfriend, Ajay saw a business opportunity and jumped at it. Now, Rare Carat has become a huge business that’s helped millions of people find the perfect ring.

Are Rare Carat diamonds conflict-free?

Yes, the retailers on Rare Carat guarantee to only provide conflict-free diamonds. With all of the human rights abuses and violence surrounding unethical diamond practices, many consumers have become much more conscientious about their diamonds. On Rare Carat, you can have peace of mind: you don’t have to wonder about buying conflict or unethical diamonds.

Does Rare Carat sell colored stones or other gems?

No, Rare Carat doesn’t sell colored stones or other gems. At this time, Rare Carat only lists standard white diamonds. However, they are working towards selling colored stones at some point in the future.

How does Rare Carat make money?

Rare Carat makes money by charging online retailers a fee every time their diamond receives a click. Sites like Google and Trivago work the same way. Rare Carat essentially serves as a conduit between you and independent diamond retailers. By not relying on commissions, Rare Carat doesn’t push certain retailers or diamonds over others. They allow the customers free reign over their shopping experience.

Does seeing the diamond on Rare Carat equate to seeing it in person?

Seeing the diamond on Rare Carat doesn’t necessarily equate to see it in person, and Rare Carat recognizes this. They’ve launched a program called Rare Carat Local, which helps you find reputable jewelers near you so that you can see the diamond in person before you buy it.

Since finding the perfect diamond is such a big deal, they’ve also added a search feature that allows you to search for diamonds that have images and video. This way, you’ll be able to see what your diamond looks like before buying it.

Eran Hayo is the Chief Editor of Jewels Advisor, with over 5 years of experience in the fields of jewelry and memorabilia. He built Jewels Advisor to serve one main purpose – to teach you everything he knows about jewelry, and help you make better-informed decisions when buying diamonds and engagement rings online. His work has been cited on famous publications such as The Sun, MSN and WikiHow.